Pinnacle 21 is an early adopter of Shape Up and has scaled its implementation from a 30-person startup to being part of a 100+ person R&D organization at Certara, the company that acquired Pinnacle in 2021.
In this talk, Pinnacle 21 CTO Martin Snyder will cover the basics of this novel approach and share lessons learned from years of practice. No backlogs, no Kanban, no velocity tracking, none of that.” In the Foreword to Singer’s book, “Shape Up: Stop Running in Circles and Ship Work that Matters,” 37signals CEO Jason Fried explains that Shape Up does not require “daily stand ups, design sprints, development sprints, or anything remotely tied to a metaphor that includes being tired and worn out at the end. Shape Up helped 37signals manage periods of extensive growth and a rewrite of their flagship product from scratch for its 2.0 release.
Kent Beck (The Engineering Room Ep.37signals pioneered “Shape Up” a macro-level methodology focused on product/engineering collaboration, which was developed by their former Head of Strategy, Ryan Singer. If you're curious to hear some real-life case studies of teams working with Shape Up, make sure to subscribe and check out the other episodes of the show. I'm particularly excited to have Ryan on today, because this episode actually kicks off the first season of the Shapers & Builders podcast, where I'll be speaking with teams of all sizes and stages to hear their stories of adopting Shape Up, how and why they've introduced it to their companies, and the tweaks they've made along the way. If you want to catch up on context first, check below for some links to get started. You'll probably get the most out of this interview if you're already somewhat familiar with the Shape Up framework. We then go deeper into the evolution of Shape Up 1.0 into the 2.0 version, which Ryan is now teaching in his course "Shaping in Real Life".
In our conversation, we explore some of the initial reactions to Shape Up, including common criticism of the framework. Ryan, in turn, has taken the learnings from those teams to reshape the framework and decouple it more and more from the specific context of Basecamp – a bootstrapped and stable business with a high share of senior people. In the transition from Basecamp world to the wider world, Ryan discovered that the Shape Up methodology he describes in his book, required adaptation to. Since then, a lot has happened and many teams have adopted and adapted Shape Up. In 2019, Ryan formalized the way that Basecamp was working into a framework that other companies could use, resulting in the release of the book "Shape Up – Stop Running in Circles and Ship Work that Matters". Ryan went through nearly every role in the product development stack during his 17-year tenure with the company: from UI design to programming to product management and, most recently, product strategy. #1: Today I am speaking with Ryan Singer, former Head of Strategy at Basecamp.
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