His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about video games and everything about fighting uphill battles. Sega, on the other hand, was a faltering arcade company with big aspirations and even bigger personalities. In 1990 Nintendo had a virtual monopoly on the video game industry. It is a must-read for anyone who loved Ben Mezrich's Accidental Millionaires and Michael Lewis's Moneyball.
This gripping behind-the-scenes business thriller describes how small scrappy Sega took on the giant Nintendo and won, in the process revolutionizing the video game industry.
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